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Artisan Costing & Pricing
Introduction
Welcome to the course (5:32)
About the Course and What to Expect (8:39)
Download your Course Workbook & Toolkits
1. What is Costing and Pricing?
What is Costing and Pricing? (3:36)
2. Targeting your Market
Understanding Market Tiers (11:17)
Exercise: Targeting your Market Tier (1:25)
Market Research (5:27)
Exercise: Market Research
3. Deciding your Distribution
Deciding your Distribution (17:30)
Exercise: Decide your Distribution
4. Understanding Pricing Terms
Intro to Pricing Terms (0:26)
Understanding Pricing Terms (14:07)
5. Calculating your Costs
The Costing and Pricing Formula (1:29)
Direct Material Costs (5:22)
Direct Labor Costs (10:15)
Living Wages (4:09)
Overhead or Indirect Costs (8:11)
Profit (0:48)
Ex Factory Costing (7:21)
Exercise: Ex Factory Costing
FOB Costing (7:28)
Exercise: FOB Costing
CIF Costing (1:28)
Landed Costing (10:46)
Exercise Landed Costing
Wholesale Costing (2:00)
Exercise: Wholesale Costing
Retail Costing (5:09)
Exercise: Retail Costing
6. Setting your Prices
Setting your Pricing and Profit (5:13)
Pricing for Multiple Sales Channels (9:05)
Exercise: Pricing
7. Finding the Right Balance
Cost and Price Adjustment Strategies (21:58)
Exercise: Finding the Right Balance
Taking it Forward
Setting up your systems for success (12:53)
Exercise: Create your Costing and Pricing System
Course Feedback
BONUS: Q&A
Q&A 1 (26:06)
Q&A 2 (56:14)
BONUS: How to Avoid Common Costing and Pricing Mistakes
Webinar: How to Avoid Common Costing and Pricing Mistakes (68:07)
Exercise: Create your Costing and Pricing System
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