Introduction to What's in the Course

What you will learn in this course:

  • What is marketing & why is it important
  • Key marketing principles
  • How to use customer-centric marketing to build strong relationships that grow your business
  • Why your website is the foundation of successful marketing 
  • How to identify your target market and build sales funnels to capture their attention, interest, and sales
  • Touchpoint tactics using blog posts, email, social media, trade shows & events
  • How to set KPI metrics to measure your marketing success
  • And, finally how to use your marketing plan to keep your business in motion!